A writing handbook that celebrates the infinite pizzazz of verbs.
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times
A field guide for the age of the incredible shrinking message.
“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review
How English conquered the world: a Guns, Germs, and Steel argument based on the power of the word.