Norton Enhanced Ebook

The Psychological Science, Seventh Edition, eBook provides an active reading experience, enabling students to watch videos, take notes, bookmark, search, highlight, and read offline. The new interactive 3D brain and interactive neuron animations are embedded in the eBook, allowing students to engage with interactives that will help them visualise the structures and functions they’re reading about. Instructors can even add notes that students can see as they are reading the text. 

Interactive 3D Brain and Interactive Neuron Animations

A new interactive 3D brain and new interactive neuron animations give students the opportunity to visualise and interact with difficult concepts in the Biology and Behavior chapter. The interactive 3D brain gives students a hands-on way to explore brain structure and function. Students can rotate the brain, zoom in and out, and add or remove structures. A description box keeps function at the forefront. The interactive neuron animations help students master challenging processes such as action potentials and communication across neuronal synapses. These interactive animations move beyond traditional video animations, pausing at key points to allow students to interact with them. Support materials in Norton Teaching Tools help you incorporate these interactive visualisation tools into your course.

Concept Videos

A robust library of videos brings psychology to life. Concept Videos are brief, friendly animated illustrations of the most important concepts in introductory psychology. Demonstration Videos show a real instructor and students participating in classroom demonstrations of key course concepts.

InQuizitive

Created by a cognitive psychologist, InQuizitive adaptive assessment is built on evidence-based principles of learning, including retrieval practice, learning by doing, and metacognitive monitoring. Personalised question sets target students’ individual areas for improvement, and formative answer-specific feedback helps them understand core concepts. Game-like elements and a variety of interactive question types with embedded videos, the new interactive 3D brain, and new interactive neuron animations maximise engagement.

A robust activity report makes it easy to identify challenging concepts and allows for just-in-time intervention when individual students need more support. You can view rich data on students’ performance on topical learning objectives, difficulty levels, new APA Introductory Psychology Initiative Student Learning Outcomes, and more. The convenience of LMS integration saves you time by allowing InQuizitive scores to report directly to your LMS gradebook.* 

*LMS integration with InQuizitive is provided by a Norton Specialist for qualified adoptions.

ZAPS 3.0

ZAPS 3.0 Interactive Labs, included with every new copy, are brief, easy-to-use activities that invite students to actively participate in the process of psychological research and discovery. Students engage in interactive experiments on core course concepts, interpret the resulting data, and answer formative questions along the way.

New in ZAPS Version 3.0:

• Streamlined content with embedded videos
• Embedded formative assessment and feedback
• Enhanced data literacy content
• Four new lab activities on developmental, clinical, and social psychology.