Managerial Economics

Theory, Applications, and Cases

Eighth Edition

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W. Bruce Allen (Author), Keith Weigelt (Author), Neil A. Doherty (Author), Edwin Mansfield (Author)

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Thoroughly updated to reflect the post-crisis, global, and digital economy.

Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.

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