Part 1. Getting Started 

1. Understanding the Power of Choice 

2. Choosing Entrepreneurship  

3. Choosing Your Opportunity 

4. Choosing Your Strategy  

  

Part 2. Core Choices 

5. Choosing Your Customer  

6. Choosing Your Technology 

7. Choosing Your Organization 

8. Choosing Your Competition  

  

Part 3. Four Strategies: How Choices Work Together 

9. Intellectual Property Strategy  

10. Disruption Strategy  

11. Value Chain Strategy  

12. Architectural Strategy   

  

Part 4. Putting It to Work 

13. From Strategy to Action  

14. Financing  

15. Scaling

Glossary

Notes

Credits

Company, Brand, and Organization Index

Name Index

Subject Index