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Machine, Platform, Crowd

Harnessing Our Digital Future


Andrew McAfee (Author), Erik Brynjolfsson (Author)

Our Retail Price:£22.99

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From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.


Machine, Platform, Crowd, by Andrew McAfee and Erik Brynjolfsson. Following on from The Second Machine Age in 2014, the authors are back with this title that analyses a new world of work and offers a toolkit on how to survive in it.” — FT business books of the month: June 2017, Financial Times

“The two academic authors from Massachusetts Institute of Technology, who became the pin-up boys of the Davos crowd for their previous book on The Second Machine Age (2014), do a neat job of scanning the technological horizon and highlighting significant landmarks. This is a clear and crisply written account of machine intelligence, big data and the sharing economy.” — Financial Times

“For an astute romp through important digital trends, Machine, Platform, Crowd is hard to beat.” — The Economist

“... Andrew McAfee and Erik Brynjolfsson [use] their deep knowledge of the business and technology sectors to build a detailed, cogent and conversational guide to where we are and where we are going. The story is warmly and richly told... and amply supported by notes, references and links. This book is in many senses a primer, a thorough grounding for the digital warrior in the driving forces of the 21st-century economy.” — Book of the Week, Times Higher Education

“Throughout, they [McAfee and Brynjolfsson] are eloquent and informed... This is a long and complex book, but it is important.” — People Management

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Minds and machines: can we work together in the digital age?

Andrew McAfee and Erik Brynjolfsson discuss the future of the workplace and the role artificial intelligence will play in The Guardian Science Weekly Podcast