"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
"A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun." — Henry Jenkins
"An intriguing snapshot of where media will continue to move in the near future—great for rabbit–hole spelunkers." — Kirkus Reviews
"Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study…is an essential read." — Library Journal
"A grand trip, taking in everything from Charles Dickens to Super Mario and Avatar…Refreshing [and] thoughtful." — New Scientist