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Financial Management

A Primer

March 2003


Financial Management: A Primer is a short and simple text that makes arcane financial data and reports crystal-clear for the nonfinance specialist.

Designed to bring the reader up to speed on the basics of modern finance and the latest practices and techniques, Financial Management is filled with references to real companies. In particular, the book highlights the financial environment of Wal-Mart and Coca-Cola.



155 x 234 mm • 272 pages


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