An interactive and applied approach to studying cognition.
With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today:
- New InQuizitive science-based adaptive assessment
- A pedagogical programme based on the “testing effect”
- New ZAPS 3.0 Interactive Labs
- Author-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader
Digital Teaching and Learning Tools
ZAPS 3.0 online labs
Easy-to-use, interactive lab activities that invite students to actively engage in the process of psychological research and discovery. Students participate in experimental trials, analyze resulting data, and answer questions.
An award-winning, easy-to-use adaptive learning tool created by a cognitive psychologist. Using evidence-based principles of learning, InQuizitive helps students retain key concepts, learn to apply them, and come to class prepared.
Norton Teaching Tools
Your first stop when looking for creative, diverse resources to design or refresh your course. This searchable, sortable database makes it easy to find the tools you need, whether you’re teaching in person or online.