You Have More Influence Than You Think
How We Underestimate Our Powers of Persuasion, and Why It Matters
3 February 2023
Description
Named a 2021 Best Book for Ethical Leaders by Notre Dame’s Deloitte Center for Ethical Leadership and a Top Business Title of the Month by the Financial Times
“One of the most enticing and entertaining books I’ve ever read on persuasion.”
If you’ve ever felt ineffective, invisible or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions and even our mere presence affect other people.
In You Have More Influence Than You Think social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognise the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
Weaving together compelling stories with cutting edge science, Bohns answers the questions we all want to know (but may be afraid to ask): How much did she take to heart what I said earlier? Do they know they can push back on my suggestions? Did he notice whether I was there today? Will they agree to help me if I ask?
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. Bohns and her work demonstrate that people see us, listen to us and agree to do things for us much more than we realise—for better, and worse.
You Have More Influence Than You Think offers science-based strategies for observing the effect we have on others, reconsidering our fear of rejection and even, sometimes, pulling back to use our influence less. It is a call to stop searching for ways to gain influence you don’t have and to start recognising the influence you don’t realise you already have.
Reviews
"Soulful, eloquently written, and vital reading for anyone who wants to leave the world a better place. Bohns strikes the perfect balance between cutting-edge science and vivid storytelling." — Adam Alter, New York Times best-selling author of Irresistible
"Unlike other books on this subject, which tend to focus on how we can increase our influence, Bohns tries to explain how we can employ the influence we already possess but might not appreciate we have." — Financial Times
"Bohns reveals an enormously empowering secret: In many situations, we don’t recognize the great influence we possess." — Robert Cialdini, New York Times best-selling author of Influence and Pre-suasion
"Read this outstanding and long-needed book to feel empowered, but also read it because it will make you more mindful of the influence you have on other people every day. It will forever change how you understand and see influence." — Amy Cuddy, author of Presence
