Photo by Annenberg School for Communication at the University of Pennsylvania

Emily Falk

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.

Emily Falk

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.

Awards

Shortlisted — Association of American Publishers PROSE Award, 2026

Books by Emily Falk

  • What We Value: The Neuroscience of Choice and Change

    Emily Falk

    Hardback, 2025

    A neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives.
  • What We Value: The Neuroscience of Choice and Change

    Emily Falk

    E Book

    “A captivating must-read for anyone who aspires to learn and grow.” —Katy Milkman, author of How to Change

    A neuroscientist reveals the hidden calculations that shape our daily decisions—and how...
  • What We Value: The Neuroscience of Choice and Change

    Emily Falk

    Paperback, 2026

    “A captivating must-read for anyone who aspires to learn and grow.” —Katy Milkman, author of How to Change

    A neuroscientist reveals the hidden calculations that shape our daily decisions—and how...