Photo by Robin Haseba

Naohiro Matsumura

Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.

Naohiro Matsumura

Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.

Books by Naohiro Matsumura

Shikake: The Japanese Art of Shaping Behavior Through Design
Naohiro Matsumura
Hardback, 2020
The Life-Changing Magic of Tidying Up meets Nudge in this irresistible design method from Japan.
Shikake: The Japanese Art of Shaping Behavior Through Design
Naohiro Matsumura
E Book, 2020
The Life-Changing Magic of Tidying Up meets Nudge in this irresistible design method from Japan.