Globish
How the English Language Became the World's Language
15 June 2010
Territory Rights — Worldwide excluding Canada and the British Commonwealth.
Description
How English conquered the world: a Guns, Germs, and Steel argument based on the power of the word.
It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. Equally unlikely, a colony of that island nation, across the Atlantic, grows into the military and cultural colossus of the twentieth century. How? By the sword, of course; by trade and industrial ingenuity; but principally, and most surprisingly, by the power of their common language.
In this provocative and compelling new look at the course of empire, Robert McCrum, coauthor of the best-selling book and television series The Story of English, shows how the language of the Anglo-American imperium has become the world’s lingua franca. In fascinating detail he describes the ever-accelerating changes wrought on the language by the far-flung cultures claiming citizenship in the new hegemony. In the twenty-first century, writes the author, English + Microsoft = Globish.
In this provocative and compelling new look at the course of empire, Robert McCrum, coauthor of the best-selling book and television series The Story of English, shows how the language of the Anglo-American imperium has become the world’s lingua franca. In fascinating detail he describes the ever-accelerating changes wrought on the language by the far-flung cultures claiming citizenship in the new hegemony. In the twenty-first century, writes the author, English + Microsoft = Globish.