The Business Side of Creativity
The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business
Fourth Updated Edition
27 June 2014
Description
An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives.
Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.
Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.
Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.
Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.
Also By: Cameron S. Foote 
The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Hardback, 2012
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
The Creative Business Guide to Running a Graphic Design Business
Updated Edition, Paperback, 2009
The go-to guide for graphic designers who want to run their own shop and improve their bottom line.