The Nvidia Way
Jensen Huang and the Making of a Tech Giant
10 December 2024
Territory Rights — Worldwide.
Description
A deeply reported business history of the chip-designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world—explaining how the company’s culture, overseen by co-founder and CEO Jensen Huang, has powered its incredible success
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.
In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step.
A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.
Reviews
"The Nvidia Way is a riveting history of Nvidia's unexpected ascent to the top of the tech sector—and a compelling case for why cofounder Jensen Huang is one of history's great CEOs. Drawing on deep research and a hundred interviews, Tae Kim shows how Nvidia has built a near monopoly in AI chips and became on of the world's most valuable companies. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it." — Chris Miller, The New York Times best-selling author of Chip War: The Fight for the World's Most Critical Technology
"A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers." — Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet
