Description
From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.
Also By: Jill Lepore 
These Truths: A History of the United States, with Sources
Inquiry Edition, Volume 1, Paperback, 2025
Show your students the urgency of studying history
These Truths: A History of the United States, with Sources
Inquiry Edition, Volume 2, Paperback, 2025
Show your students the urgency of studying history
The Deadline: Essays
Paperback, 2024
"Jill Lepore is unquestionably one of America’s best historians; it’s fair to say she’s one of its best writers too." —Jonathan Russell Clark, Los Angeles Times
Best Books of 2023: New Yorker,...
The Deadline: Essays
Hardback, 2023
"Jill Lepore is unquestionably one of America’s best historians; it’s fair to say she’s one of its best writers too." —Jonathan Russell Clark, Los Angeles Times
Best Books of 2023: New Yorker,...
These Truths: A History of the United States
Inquiry Edition, Combined Volume, Paperback, 2023
Show your students the urgency of studying history
