9781324091127 198

If Then

How Simulmatics Corporation Invented the Future

October 2021

Territory Rights — Worldwide including Canada, Singapore and Malaysia, but excluding the British Commonwealth.

Jill Lepore (Author)

Description

From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.

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Paperback

9781324091127

140 x 211 mm • 432 pages

£9.99

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Ebook

9781631496110

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