In the Mood to Bake

Alex George, a.k.a. Lily P Crumbs, brings her joyful, over-the-top baking style straight to your kitchen. Known for her viral quest to test every chocolate chip cookie recipe she could find, George draws inspiration from the beloved snacks of the 1990s and early 2000s: treats like Philadelphia Cheesecake Snack Bars, Confetti Snacking Cake, Salted Malted Blondies and Baklava Monkey Bread. Her “more is more” approach invites home bakers to embrace bold flavours, playful textures and the uninhibited joy of childhood sweets.

In this debut collection, she guides readers through cookies, bars, breakfast bakes, cake-adjacent creations and imaginative ice cream treats, all infused with her signature humour and warmth. Whether you’re whipping up Carrot Cake Scones or building Key Lime Pie Ice Cream Sandwiches, you'll rediscover the simple delight of dessert. With vibrant photography and endlessly creative sweets, In the Mood to Bake is a fresh, fun upgrade to the home-baking canon.