Principles of Microeconomics

Principles of Microeconomics is written by a team of award-winning professors whose experience, work focus, and research are in economics teaching and education. Dirk Mateer and Lee Coppock know how to motivate students, anticipate where they need help, and provide the nudges needed to succeed. Emphasizing economics skills for life and AI literacy, Principles of Microeconomics, Fifth Edition, helps students apply concepts to the real world and understand how studying economics prepares them for life beyond the classroom.