The only methods book written by a team of authors with expertise across all research methodologies, The Art and Science of Social Research offers authoritative, balanced coverage of both qualitative and quantitative methods, as well as emerging methods like social network analysis. As active researchers and teachers, the authors thoughtfully address current developments in the field that will resonate with today’s students, including the impact of AI and the rise of big data, and provide insights into what really happens in the field, the laboratory, and survey call centers. A new Norton Illumine Ebook features embedded concept-check questions and author videos, helping students master course concepts and become better critical consumers of information.

Highlights of this edition’s new content:

• A new Norton Illumine Ebook, organized around newly added learning objectives, includes Check Your Understanding questions and embedded author videos. 
• Updated research examples throughout the Third Edition capture the excitement and dynamism of social research, including fascinating new experimental research on bias against high-achieving women job applicants and the experiences of “token” individuals at work as well as qualitative research on QAnon followers and undocumented immigrants.
• Chapter 3 on ethical issues in social science research was substantively revised to include a rich discussion of generative AI and the thorny new ethical dilemmas this technology has introduced.
• Chapter 14 on communicating research findings now includes coverage of the newer tools sociologists are using to reach broader audiences, including Substack newsletters and podcasts.
• Compelling new Conversations from the Front Lines interviews with Stephanie Canizales (UC Berkeley),?Victor Ray (University of Iowa), and Leah Ruppanner (University of Melbourne) pull back the curtain on social science research.
• New From the Field to the Front Page features explore recent research on the connection between social media use and the adolescent mental health crisis, and the controversy around economist Melissa Kearney’s book, The Two-Parent Privilege.