Business
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Paperback
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review
Advantage: How American Innovation Can Overcome the Asian Challenge
Paperback
"Thoughtful . . . . [Segal's] striking argument is that the challengers [India and China] lack America's resilient, open and risk-taking culture." —Economist
Dealmaking: The New Strategy of Negotiauctions
First Edition
Paperback
“Packed with transformative insights, Dealmaking will help a new generation of business leaders get to yes.”—William Ury, coauthor of Getting to Yes
Boomerang: Travels in the New Third World
Hardback
As Pogo once said, "We have met the enemy and he is us."
